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Case Study – Magento Product Data Entry for a Book E-Store

About Client

Our client' Strand Books is in the business of selling books online for the last 30 years. They sell all types of books including fictional novels, short storybooks, educational books, etc. European countries like the UK, France, and Germany are their biggest markets.

Client’s Requirement:

After holding a few meetings with the clients, we figured out the flowing to be the main requirements of the client:

  • Cover photo upload for all 55,000 books
  • Information gathering from publishers’ and competitors’ websites
  • Proper categorization as per various genres of books
  • Creating book descriptions with short synopses of the content

Analysis of Challenges:

Strand Books was facing stiff competition from other vendors who were trying to establish a good repute in the European markets. We had to make sure that every aspect of our data entry was efficient enough to raise the search engine ratings of the e-store while making the content highly user-friendly.

Here are some challenges we encountered while performing product data entry for Magento based online store of the client:

  • Collecting data from multiple sources required deep knowledge of data mining
  • Selecting the best keywords as per different categories of books
  • Writing content that expresses all important information about the books
  • Including relevant keywords and key phrases in content

Implementation:

After defining a strategy based on proven practices keeping the precise needs of the project in mind, we went ahead. We executed the following things for the achievement of the set goals in a timely manner:

  • Allocation of resources having at least 5 years of experience in product data entry
  • Appointment of a project manager for smooth delivery of the project
  • Ensuring frequent interaction with the client for regular feedback
  • Pursuit of best SEO practices for better rankings with major search engines
  • Proper categorization of books for easy searchability

The Output:

This project taught us a lot about facing product data entry and led us to some new achievements for our team:

  • Error-free data entry with 99.5% accuracy
  • Search engine ratings of the book e-store enhanced
  • Sales of the online store doubled within seven months
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