Customers cannot handle the goods physically on an e-commerce platform; therefore, presentable product listing matters. Proper product listing is the primary interface between products and users. On a web store, product listing is both a store window and a sales assistant. Quality product listing is essential for a happy buyer’s journey, then whether the destination is Amazon or Sear. Therefore, here are seven tips that will maximize the effectiveness of your listings and improve conversion rate.
Usually the tips remain the same for various e-commerce website; however, it might differ only on the basis of the interface of that website. Today, we will throw some light specifically on how to list product on Sears.
- Take Care Of The Header
Another name for the header is title, and it plays a significant role in the product listing. This makes the customer click on the product and read further about it. The title should be catchy yet informative. It should describe the merchandise in less and creative words. However, it should not consist of the brand name, size, quantity, delivery time, etc.
- Describe The Product Well
All those words that were coming to your mind and you couldn’t use in the ‘title,’ use them in the description. However, that doesn’t mean you will beat around the bush. Specifically mention the brand, material used, name, benefits, features, and more. The description should contain all the product information necessary for the potential buyer to make a decision.
- Don’t Forget The Photo
Title, price, everything comes later because it is the photo that gives the first impression of the product. A dull and blurred photo will never get the click, however good your title or description is. A clear and high-resolution picture makes your future buyers visualize what they will get exactly. You can seek the help of the Sears product listing service provider for the same.
- Mention The Right Price
After visualizing the product, what next do you check at a store? Of course, the price tag. The same routine is followed online. Mention competitive price as not only it will result in higher sales in general, but also gets your product on the top in the search box at Sears in particular.
- The More Attributes The Merrier
Customers prefer variety not only under a category but the product as well. They like to explore the section to find out if the same product is available in different size, colour, etc. Various attributes are essential especially for products like apparel, footwear, bags, smartphone.
- Shout Out The Unique Identifiers
Today, finding a product online is like looking for a needle in the haystack. A unique identifier helps a manufacturer or retailer helps in locating a particular product among mass-produced. GTINs, MPNs, brand name, bar code or Universal Product Code (UPC) are some of the commonly used unique identifiers.
- Right Category Makes A Difference
Don’t make the mistake of putting your product in the wrong category. Double check the category in which your product has been listed. The wrong category will never get your product any buyers as they will never look for the product there. Can you imagine a site visitor looking for shorts in the group of skirts? You can always take help of e-commerce product upload service providers for more clarity on this.
We believe that the above points will help you in successful Sears product listing.