Amazon Product Listing

Case Study – Amazon Product Listing for an Online Toy Store

About Client

Lego Toys is an online toy store in USA which is very popular in kids from 4 to 12 age groups. Known for durable and affordable toys, the store delivers its products to all states of the country.

Client’s Requirement:

After a few sessions of discussions with the team of the toy store, the following requirements were mutually identified:

• Manual Amazon listing of over 15000 products with a daily target of at least 200 products
• Titles that represent the products in an apt way
• Descriptions needed to be written with a keyword-centric approach
• Description entry in HTML format
• Product photo editing as per Amazon’s guidelines

Analysis of Challenges:

Toys are the bestselling products on Amazon and competition on this platform is very tough. We needed not just thoughtfully written content but also fascinating images that depict the products in the best way while clearly showing all the important details.

The challenges we faced while listing toys on Amazon are as follows:

• Defining a strategy to finish the product listing work within three months
• Creating keyword enriched, search engine friendly content
• Writing engaging and compelling product descriptions
• Retouching product photos for a higher conversion rate

Implementation:

Our team worked as per the defined strategy to accomplish the project within the agreed-upon timeframe. Here is an account of what all we did to execute it:

• Appointment of a project manager to tackle procedural issues
• Content that encourages online shoppers to hit the buy button
• Time management for timely project execution
• Search engine friendly content for higher ratings and online visibility
• Rewritten URLs for better search engine performance of the store

The Output:

While listing products for Lego Toys, we had some new achievements. Take a look: